The concept grew out of Tim’s time at Yellow Restaurant, where he became intrigued by the idea of a non-alcoholic pairing that could mirror a traditional wine pairing so seamlessly that, if two guests were served side by side, you wouldn’t be able to tell who was drinking which. These pairings were designed to deliver dynamic flavours that reflect the character of specific wine varieties and harmonise with fine cuisines.

Rooted in the world of pairings and sommeliers, storytelling has always been central to Bynomeans with a nod to wine and an homage to the traditions of winemaking, soil, climate, and thousands of years of heritage that have shaped the flavours we know and love today.

Driven by bold flavours and an obsession with crafting complexity rarely found in non-alcoholic options, Bynomeans uses premium ingredients to carefully balance aroma, texture, fruit character, acidity, and salinity to create an elevated experience worthy of any celebration.

At its heart, Bynomeans exists so that those choosing a zero-alcohol option can still take part in the ritual and excitement of drinking, and experience something truly special that feels made just for them.